1. SEO is Good for Business Visibility and Branding
When we meet with clients we often start the conversation by asking what their goals are for their website. Do they want to add content? Change the design? Work on SEO?
Many small business owners don’t really understand the intricacies of search engine optimization. They view their website as an online brochure for potential customers to see, but they don’t understand the complexities of marketing that website on the web. It starts with SEO. That involves quality, unique content that will drive online users to their website via search engines and incoming links from other websites. SEO helps build your websites online profile and strengthens its ability to become listed more prominently amongst the search engine results you want to get listed for. If your company manufactures neon signs, then you want to come up in the top 10 search results on Google for the words ‘neon signs’. It’s not always easy to achieve that lofty goal of a Top 10 listing, but it’s something every business should be striving for. The more often you can get your business to come up in the search engine results, the better it is for visibility and branding purposes. Ultimately Internet users get used to seeing your name when searching for certain keywords and you build trust and hopefully long term customers. SEO includes many facets – link building, social media, content, meta tags, title tags, page titles, site layout and link structure, fixing broken links, making sure all images are titled properly, and the list goes on. One reason we find many businesses neglecting the SEO portion of their website is because they are honestly overwhelmed by the entire process. Where should we start? – is what we get more often than not. A simple website audit will quickly define trouble spots and allow any good SEO service or consultant to get started with priorities for you to work on. It might be that your web content is thin and needs some improvement. Perhaps your backlinks are minimal and a link building plan is in store. Often there are many things that need to be addressed and the business owner can direct resources to the most important aspects of SEO. Search engine optimization is hard work and takes time to implement properly. There is no quick answer to SEO, but as a business owner you need to address the situation and get started on building your website visibility and brand as soon as possible. I guarantee your competition is not sitting there waiting for you to take action.